Infographic: Influence of Colour on Medicine and Appetite

The earliest forms of oral medication emerged in ancient Egypt, and for the next 5,000 years all pills were circular and white. Colour has only been a part of medication since the 1960’s, when advances in technology allowed them to be made in a limited range of colours. With the advent of ‘softgel’ technology in 1975, a wider range of colours became available for medicines.

Today, gel caps can be tinted to any of 80,000 colour combinations, and tablets can be coated in a wide range of colours.

But how much difference does the colour of a medicine make? It makes absolutely no difference to the effects of the drugs, but can benefit both consumers and pharmaceutical companies in a variety of functional ways.

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<a href="http://www.cartridgepeople.com/ourcp/Infographic-Influence-Colour-Medicine-Appetite/"><img alt="Influence of Colour on Medicine and Appetite" src="http://www.cartridgepeople.com/ourcp/wp-content/uploads/2016/02/Colour-Medicine-Appetite-Infographic.jpg" width="600" height="2391" /></a></p> <p><strong>The Link Between Medicine and Colour by <a href="http://www.cartridgepeople.com" target="_blank">cartridgepeople.com</a></strong></p> <p>